I do like some memewave, but I do find the "aesthetic" crap annoying and played out compared to the real McCoy. So much of that stuff relies on cherrypicked and flanderized aspects of '80s culture. There seems to be such a narrow range of artistic influences, and I don't really like the lack of subtlety. Sure, a lot of actual '80s media was brash and in your face, but it wasn't the cartoon caricature of neon lights, sports cars, video game imagery, and explosions either. On top of that, a lot of it feels too digital too. Even back in the '80s when digital technology was a popular selling point in product marketing, things still felt way less artificial due to analog technology remaining in wide use.
I'm not necessarily knocking the people who make it and want to take things in their own direction, but it really doesn't do much for me a lot of the time. I also get the impression that a lot of listeners are more into what are ultimately derivative styles while not having much interest in what the music is supposed to be drawing from.