Both sides are already using regular "influencers" that appeal to different age groups, from hot young attractive women all the way up to ol' Scott Ritter.
Most likely just to see how much the Ukrainians are capable of doing with them, even if all the hardware ends up blown up, and gather that valuable data; see what still works and what doesn't. And, of course, justify paying for new expensive toys. I would laugh at the way your government expends your taxes, but I'm a spic so it would be a huge hypocrisy.
The IJA's return is inevitable, prepare for the rise of comfort women, fellow streloks!